firm name

firm name
firm name ˈfirm name noun [countable]
LAW the name of a firm, rather than the names of the people who own it, used in legal documents or for trading purposes:

• Any one of the partners may incur liabilities in the firm name.

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firm name UK US noun [C] UK
LAW the official legal name of a company: »

You will need to follow this procedure in order to change the registered firm name.

Financial and business terms. 2012.